The recession has hit the posh world of James Bond. The production budget for yet to be named Bond 23 is estimated to be $150 million. A substantial decrease from $230 million spent in 2008 for Quantum Of Solace.
The renewed partnership of MGM & Sony has produced a new agreement to raise £30 million from product placement. Product placement is nothing new to the world of Bond, Die Another Day (2002) received £44 million, Casino Royale (2006) £30 million, Quantum of Solace (2008) £50 million.
Despite being proclaimed as a new record in the following article, according Variety (June 2002) Minority Report held the record with $25 million paling in comparison to the Bond franchise advertising accomplishments.
THE next James Bond movie is set to blow its rivals out of the water – in product placement revenues.Studio MGM and the film’s distributor, Sony, have agreed a deal to raise £30 million ($50 million) from companies seeking to associate their brands with the 007 franchise, one-third of the film’s budget, The (London) Sunday Times reported.
This would double the previous record held by Steven Spielberg’s 2002 Minority Report, starring Tom Cruise.
Among the firms being lined up are rapidly expanding Chinese technology companies.
Herald Sun:No, Mr Bond, I expect you to buy – new Bond film raises $50m in product placement revenue
2 comments for “Bond 23 to raise $50m in product placement revenue”