MGM proudly announced the Bond 50 Blu-ray sales set a record becoming the bestselling Blu-ray box set of 2012 with worldwide sales totaling $50 million (so far). Many of these sets are at this moment wrapped under the tree or in “Santa’s” bag waiting to be opened over the holidays.
While we do not know how many set were sold the average price was between $200 and $149 (USD) with a Black Friday special of $99 at Amazon.com which sold out half way through the day of the sale, there also was a similar Amazon.co.uk sale around the same time for £75 (GBP).
MGM is not claiming to have sold more individual sales of sets like Star Wars and Indian Jones (these sets were also priced considerably cheaper), they are declaring a sales revenue victory, which also demonstrates the draw Classic 007 adventures still hold.
Thanks to “bjamesobrad” for the original post
Bond 50 Becomes Bestselling Blu-ray Box Set of 2012 (Blu-ray.com)
Metro-Goldwyn-Mayer Studios Inc. (MGM) and Twentieth Century Fox Home Entertainment announced today that Bond 50 is the bestselling Blu-ray box set of 2012 with projected worldwide sales totaling $50 million in consumer spending to date. The unprecedented 23-disc premium collection features all 22 classic films on stunning Blu-ray for the first time and more than 122 hours of bonus features. The collectible box set was released on September 24 in the United Kingdom and September 25 in North America; additional international markets followed through October.
The Bond 50 box set release was timed to coincide with the 50th anniversary celebration of the Bond franchise in 2012. The year-long campaign launched globally at the annual Consumer Electronics Show in Las Vegas, included a first of a kind exhibit of Bond vehicles at San Diego Comic-Con, the re-release of Dr. No in U.S. movie theaters and a Roger Moore International press day before culminating with the “007 Days of Bond: the Blu-relay Tour” throughout the UK.
Debuting just prior to the theatrical premiere of Skyfall, the Bond 50 box set includes an additional space for that Blu-ray when it is released next year.