![\"http:\/\/cityhallblog.dallasnews.com\/assets_c\/2008\/11\/money_bags-thumb-146x200-28210.jpg\"](\"http:\/\/cityhallblog.dallasnews.com\/assets_c\/2008\/11\/money_bags-thumb-146x200-28210.jpg\")
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The recession has hit the posh world of James Bond. The production budget for yet to be named Bond 23 is estimated to be $150 million. A substantial decrease from $230 million spent in 2008 for Quantum Of Solace<\/strong><\/em>.<\/span><\/p>\n The renewed partnership of MGM & Sony has produced a new agreement to raise \u00a330 million from product placement. Product placement is nothing new to the world of Bond, Die Another Day (2002)<\/strong><\/em> received \u00a344 million, Casino Royale (2006) <\/strong><\/em>\u00a330 million, Quantum of Solace (2008)<\/strong><\/em> \u00a350 million.<\/p>\n Despite being proclaimed as a new record in the following article, according Variety (June 2002) Minority Report <\/em> held the record with $25 million paling in comparison to the Bond franchise advertising accomplishments.<\/span><\/p>\n Studio MGM and the film’s distributor, Sony, have agreed a deal to raise \u00a330 million ($50 million) from companies seeking to associate their brands with the 007 franchise, one-third of the film’s budget, The (London) Sunday Times reported.<\/strong><\/em><\/p>\n This would double the previous record held by Steven Spielberg’s 2002 Minority Report, starring Tom Cruise.<\/strong><\/em><\/p>\n <\/strong><\/em><\/strong><\/em>Among the firms being lined up are rapidly expanding Chinese technology companies. Herald Sun:No, Mr Bond, I expect you to buy – new Bond film raises $50m in product placement revenue <\/a><\/p>\n
\nTHE next James Bond movie is set to blow its rivals out of the water – in product placement revenues.<\/strong><\/em><\/span><\/span><\/p>\n
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