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Sony re-spins the Casino Royale trailer
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DanielCraigIsNotBond News
Apparently not confident the 2hr 20 minutes of free advertising will be seen by a large enough audience to satisfy the flagging sales, Sony preemptively leaks a re-spun trailer to YouTube.
Facing more and more adversity, now more than ever Sony is probably wishing they had a guaranteed blockbuster in the wings. With Bond fans up in arms threatening to boycott the movie as well as all Sony products, this only adds to Sony’s troubles after major setbacks with the electronics end of the company. If Casino Royale fails to beat Die Another Day's blockbusting record, EON and Craig may cost the Sony executives their jobs for letting such a fiasco as Craig happen at a time when blockbuster profits are crucial to the companies bottom line.
Can Sony Get Its Game Back?
Battery, PS3 woes are just the start for the Japanese electronics giant. October 2, 2006 Red Herring
Sony just can’t catch a break lately. More and more laptops continue to catch fire and explode due to the company’s faulty batteries, and repeated delays of its PlayStation 3 game console have analysts and gamers in a furor. As a result Sony shares have fallen as much as 39 percent over the past year, leaving the Tokyo-based electronics and entertainment behemoth fighting a public relations war on multiple fronts.
The battery problems hit a crescendo in August after Dell recalled 4.1 million Sony lithium batteries after they set several laptops ablaze and made news headlines around the world. Shortly after Dell’s recall, Apple yanked 1.8 million Sony batteries, and Toshiba pulled another 340,000. Even with all the recalls, Sony batteries are still wreaking havoc. Just last week, another Dell laptop went up in flames at a Yahoo office in Silicon Valley.
As if negative publicity over its batteries weren’t bad enough, Sony has an even bigger PR challenge in launching its much-anticipated—and much delayed—PS3.
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