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New Bond is a dud

Monday, November 20, 2006
zsoldos.org

New Bond is a dud
Fox News reported that the new Sony James Bond film
"Casino Royale" doesn't bode well for the new Bond
actor Daniel Craig. The movie opened at #2 behind
"Happy Feet", a mediocre animated movie about
pengins. "Casino Royale" opened with $40 million in
box office receipts.

The article reports that "Casino Royale" opened behind
the 2002 Bond film "Die Another Day" with Pierce
Brosnan opened at $47 million. "Casino Royale" opened
with only $5 million more than the 1999 movie "The
World is Not Enough".

What the article (and most articles that I am reading)
are failing to do is adjust for inflation. If one adjusts for
inflation then the numbers are even worse for "Casino
Royale".

Take a look:

2002 "Die Another Day" - $47 million
Adjusted for inflation in 2006 dollars: $52 million
This puts "Die Another Day" about $12 million ahead of
"Casino Royale".

1999 "The World is Not Enough" - $42 million.
Adjusted for inflation in 2006 dollars: $50 million
This puts TWINE about $10 million *ahead* of "Casino
Royale".

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